If youâ€™re not tracking and measure your real estate websiteâ€™s traffic, then youâ€™re not really able to improve the quality or quantity of visitors coming to your site. Like so many things, the 80/20 rule applies: Itâ€™s likely that 20% of your efforts are creating 80% of your traffic. So how do you figure out [...]
If youâ€™re not tracking and measure your real estate websiteâ€™s traffic, then youâ€™re not really able to improve the quality or quantity of visitors coming to your site. Like so many things, the 80/20 rule applies: Itâ€™s likely that 20% of your efforts are creating 80% of your traffic.
So how do you figure out what the 20% is? By using website statistics, thatâ€™s how. This tutorial will get you up and running using Google Anayltics on your real estate website.
Google Analytics is a free service offered by Google (surprise!). To get started, go to:
If you donâ€™t have a Google account yet, then youâ€™ll need to go ahead and make one (click the link near the bottom right that says â€œDonâ€™t have a Google Account? Sign Up Nowâ€).
In the next screen, youâ€™ll want to enter your websiteâ€™s web address, and pick a name for it. I just use the web address for the name also. In the next screen, youâ€™ll enter your personal info. After that, theyâ€™ll require you to agree to their terms of service.
The next step is where it actually requires work: youâ€™ll need to select and copy the tracking code they provide you. If you have no idea what HTML is, and youâ€™re not the person who actually works on your website, then email this code to your web admin. Tell them you want it included on every page of your website, immediately before the </body> tag. They should know what you mean, but if not send them to Google Analytics and they should be able to figure it out.
If youâ€™re the person that works on your website, then youâ€™ll want to manually paste that code into the HTML of every page you want to track. Google suggests you add it right before the closing </body> tag.
Now, sit back and relax. It will take a few hours or even a day or two before Google Analytics gets enough results back from your site to show that everything is working. Once itâ€™s working, you can view a plethora of data, including details on the number of visitors, what theyâ€™re view, and especially where theyâ€™re coming from.
Since search is such a big part of traffic these days, one of the main areas I focus on is keywords, found under the â€œTraffic Sourcesâ€ tab on the left (see above screenshot). Itâ€™s helpful for figuring out ideas for future blog posts or content pages.