How To Track Real Estate Website Stats With Google Analytics

If you’re not tracking and measure your real estate website’s traffic, then you’re not really able to improve the quality or quantity of visitors coming to your site. Like so many things, the 80/20 rule applies: It’s likely that 20% of your efforts are creating 80% of your traffic. So how do you figure out […]

If you’re not tracking and measure your real estate website’s traffic, then you’re not really able to improve the quality or quantity of visitors coming to your site. Like so many things, the 80/20 rule applies: It’s likely that 20% of your efforts are creating 80% of your traffic.

So how do you figure out what the 20% is? By using website statistics, that’s how. This tutorial will get you up and running using Google Anayltics on your real estate website.

Google Analytics is a free service offered by Google (surprise!). To get started, go to:

Google Analytics for Real Estate Websites

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The signup page for Google Real Estate Website Analytics

If you don’t have a Google account yet, then you’ll need to go ahead and make one (click the link near the bottom right that says “Don’t have a Google Account? Sign Up Now”).

In the next screen, you’ll want to enter your website’s web address, and pick a name for it. I just use the web address for the name also. In the next screen, you’ll enter your personal info. After that, they’ll require you to agree to their terms of service.

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Enter your real estate website domain name.

The next step is where it actually requires work: you’ll need to select and copy the tracking code they provide you. If you have no idea what HTML is, and you’re not the person who actually works on your website, then email this code to your web admin. Tell them you want it included on every page of your website, immediately before the </body> tag. They should know what you mean, but if not send them to Google Analytics and they should be able to figure it out.

Analytics Tracking Code For Your Real Estate Website

Analytics Tracking Code For Your Real Estate Website

If you’re the person that works on your website, then you’ll want to manually paste that code into the HTML of every page you want to track. Google suggests you add it right before the closing </body> tag.

Now, sit back and relax. It will take a few hours or even a day or two before Google Analytics gets enough results back from your site to show that everything is working. Once it’s working, you can view a plethora of data, including details on the number of visitors, what they’re view, and especially where they’re coming from.

Viewing Real Estate Website Statistics On Your Dashboard

Viewing Real Estate Website Statistics On Your Dashboard

Since search is such a big part of traffic these days, one of the main areas I focus on is keywords, found under the “Traffic Sources” tab on the left (see above screenshot). It’s helpful for figuring out ideas for future blog posts or content pages.