Which Real Estate Email Newsletter Is The Best?

Just about every real estate agent out there could benefit from sending a regular monthly email newsletter. But how do they stack up, and which one is the best?

Just about every real estate agent out there could benefit from sending a regular monthly email newsletter. For the especially ambitious agents, a weekly newsletter does an even better job of staying in front of your past, present (and future!) clients.

The content is up to you. But once you’ve got the content, how do you pick the best email newsletter service? Here’s some info and reviews:

www.graphicmail.com

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This is the email newsletter service I previously used for real estate, mainly because they have some of the best pricing. Pricing starts at $9.95 for up to 2000 sent emails. They also offer a pay as you go plan starting at $49.95 for a total of 2000 sent emails. They have a great selection of email templates to choose from. Their user interface, however, could use some improvement. there is a bit of a “clunkiness” to their email editor. Ulitmately, that was the reason I switched to Mailchimp when I started a new email newsletter.

There was a bit of a learning curve for me, and it took a while to get the formatting just right.

www.constantcontact.com

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This is the newsletter service my brother, Alfie LaPeter (@CityBurb) uses. He likes the fact that the email templates are easy to work. He’s not such a fan of their higher pricing ($15 a month), or the fact that they charge to archive his old emails. In terms of reliability, though, he’s never had any problems.

www.Aweber.com

aweber-real-estate-email

Aweber is the priciest of the bunch, with a starting plan of $19 for up to 500 subscribers. However, they offer some compelling features, and look to be the easiest to use. Some of the features they offer:

  • Good looking website signup forms
  • Simple to setup an autoresponder (great for a first time buyer series)
  • Clean, simple analytics.

If ease of use is your biggest concern, I’d recommend you go with Aweber. They’re a very popular option among business websites, with good reason.

www.mailchimp.com

Email-newsletter-realestate

I’ve been testing out mailchimp, and so far I’m impressed. They’ve worked incredibly hard to make the user experience painless and almost fun. Large, clear buttons and text make it easy to set up a campaign even if you’re not very tech savvy.

Unfortunately, they have very few real estate related templates. They do offer a template, but they focused on making it easily customizable instead of offering a range of pre-designed templates. While this is great for small business, most agents don’t have photoshop (or even know what it is), and even if they do they lack either the time or design flair to create their own look and feel from scratch.

If you use a service such as My Single Property Websites, you can simply cut and past the code provided to have a nicely formatted property flyer that you can email or post in craigslist, for example:

mspw-re-email-newsletter

If you have a designer or web guy on call, then mailchimp would work great for you. On the very big plus side, they offer a completely free account for up to 100 sent emails a month, perfect if you’re looking for something to send to your past clients or just getting started with your email newsletter. (if you already have more than 100 past clients, let’s hope you can shell out the $10 a month for their pay plan). If you’re on a tight budget, or are looking for some of the most powerful features such as a/b split testing, I’d recommend starting with Mailchimp.