Rogers Healy, 29, is the founder of Rogers Healy and Associates Residential Real Estate, a thriving brokerage with 18 associates in Dallas, Texas. Heâ€™s a member of NARâ€™s 30 under 30, and personally closed $15 million in sales in 2008, working with celebrities such as Tony Romo, Jessica Simpson, Roy Williams and Britney Spears.His latest venture is The30under30.com, a networking site for 30 under 30 alumni, and AgentAmigo.com, a website for agents to communicate about â€œoff the marketâ€ activity.
Phone: Blackberry Bold
Computer: 2 Dell desktops and a laptop at work, 2 Apples at home office
Website/ IDX Provider: Custom
Prospecting/ Contact Management: Custom
Overall, where does technology fit in for you: supporting role or a major part of your strategy?
ItÂ is my strategy. Â Our business and our success revolves around the technology we use, whether itâ€™s internet, social media, or even the ways we get into houses. Itâ€™s our lifeline. Some of the companies that I own are geared towards higher net worth individuals who are internet savvy. Â We make our websites a one stop shop for them, as far as the convenience of finding anything from where to get your clothes cleaned to a custom aquarium, which is all available on our websites.
Do you change your tech use to fit different clients, for example texting, etc, or do find everyoneâ€™s comfortable with the same level?
Yes. Â Iâ€™ve found that people in our generation are comfortable with texting, but sometimes people from other generations can take offense and feel that itâ€™s not a personal enough form of communication.Â We have to scale our communication, according to the client. One thing to remember is that you canâ€™t text â€œtone,â€ so a phone call can go a long way.
What one piece of technology/ software has been the biggest time saver or productivity gain for you?
Facebook, Hands down. Â I probably spend 2-3 hours a day on Facebook. Â It really is the best lead generator for us; Iâ€™ve always got it on at my office. Â Iâ€™ve really been able to connect with people, whether itâ€™s fellow agents across the country, or potential clients. Iâ€™d honestly say that 50% of our business comes from Facebook.
When I started my company four years ago, I didnâ€™t have the marketing budget I have now, it was just meâ€¦trying to generate awareness about a new real estate company. I needed to get creative with marketing myself and my company. Instead of doing the traditional mailers, magazine articles, etc, which I couldnâ€™t afford at the time, I relied heavily on my online social network. Itâ€™s gotten to the point where thereâ€™s so much buildup on it, that itâ€™s more valuable than the marketing that my competition pays for. Â Because of that, I consider us leaders in Texas and probably nationwide, as far as real estate online networking, and the biggest reason for this is Facebook.
I joined Facebook about four years ago, when the only people on it were college students. Â I got some flak from my buddies, but weâ€™re now leaps and bounds ahead of other people, with 5,000 friends and a few thousand people in our groups, fan pages, etc. Itâ€™s a great way to get in front of exactly who youâ€™re looking to hit.
As an entrepreneur, Iâ€™ve found that the easiest way to make money is to create a convenience, and Facebook is the definition of one in my book. Â A lot of the time, Iâ€™m contacted by people I donâ€™t even know. We brand ourselves very well on Facebook, and it spreads to crowds of people that weâ€™re arenâ€™t directly connected to.
Whatâ€™s your thought on Blogging? Valuable or a time sink?
I just started blogging this year. I never really had an interest in it, but Iâ€™ve realized itâ€™s a great stream of consciousness way to communicate, which is my favorite way of communicating. Itâ€™s fun. A big part of our website is our blog where agents are posting things on market trends, funny stories. Itâ€™s a great way to give us an online identity, thatâ€™s unique.
Do you use twitter?
I use Twitter, but Iâ€™m not a huge fan. Â People like it, and Iâ€™ll use it to tweet new listings, etc.
How do you track and manage prospects/ leads?
We have a custom database management system on our website backend. Â Before then it was pretty barbaric, mostly post it notes and Excel.
How do you manage your transactions?
I learned early on that I needed to surround myself with people that are more organized that I am. Iâ€™m a â€œbig pictureâ€ guy, which tends to affect my â€œattention to detail.â€ Iâ€™ve got a great team that helps manage my transactions. I know my strengths and one of them is not micromanaging.
How do you manage your website?
I have a full assistant who handles the majority of my websites, and my agents all have access, so they can add blogs, modify listings and manage their CRM.
Whatâ€™s the most important thing you do on a daily basis that contributes to your sales success?
Iâ€™m consistent. The stuff on Facebook, for example. I think momentum is so important in this business. If you do something for a month then quit, you lose two months. In this business itâ€™s really easy to come to work one day then take two days off. I force myself to work more than most people, including weekends. I think establishing a routine, whether itâ€™s online networking or old school networking, is not just important, itâ€™s crucial. Iâ€™m lucky that Iâ€™m at a point in my career that this isnâ€™t work, itâ€™s my life. I love what I do and Iâ€™m confident that it shows.
I think the other key is to be unique. Â The average agent is 55 years old and has been in the business 20 years. I think thereâ€™s a new wave of agents starting, I wouldnâ€™t say weâ€™re better than previous generations, but I think we have a different way of approaching business. I think exploring is important, everyone has a lot of free time on their hands this time of year. Donâ€™t be a statistic, by getting discouraged and leaving the business.
I remember when I first started 7 years ago. I called my dad around this time of year telling him activity was slow , and he told me to go create activity. From that point on, I never had â€œnothing to do.â€ Â I think weâ€™re in a generation where we have an opportunity to do some amazing marketing that Â costs nothing, and itâ€™s fun. Stay in tune with what youâ€™re interested in, whether itâ€™s Facebook, Twitter, etc. and business will come to you