If you’re a real estate agent, the reason for wanting to focus on luxury real estate is straightforward: higher sales prices bring higher commissions. But how to go about it? The rich, as they say, are different, and to reach them you’ll need a different marketing approach.

Property Marketing Tips: Writing Great Descriptions When I first started my career, I prided myself on writing dramatic property descriptions so full of hot air they could nearly float.  I thought I was doing my job – and representing the best interests of my seller.  Only after watching countless eyes roll after reading my descriptions [...]