Floorplans are incredibly useful to add to your virtual tour, but most of the floor plan software is expensive and difficult to use.  So far, the best I have found is the Floor Planner for real estate floorplans.  They offer agents a free personal account which lets you create one floor plan for free.  If [...]

Property Marketing Tips: Writing Great Descriptions When I first started my career, I prided myself on writing dramatic property descriptions so full of hot air they could nearly float.  I thought I was doing my job – and representing the best interests of my seller.  Only after watching countless eyes roll after reading my descriptions [...]

A re-review of some of the basics of what sellers are looking for, as gleaned from past NAR Profiles of Sellers.

Two simple ideas you can implement immediately to improve the conversion rate on your real estate website.

If you’re using a statistics tracking tool like Google Analytics, then you already know that knowledge is power when it comes to understanding your website visitors. Sometimes though, it can be difficult to pull useful info out of all the data thrown out you. Enter Crazyegg.

We often talk about the latest and greatest real estate technology tools, but rarely about where our social sphere, buyers, sellers, prospects are at in terms of technology. My sense is that a lot of where they’re at is based on their age.

How do you provide real estate disclosures to buyers and their agents? For some, they can be uploaded to the MLS for agents to download. But there are many people still printing out mountains of thick paper stacks. I wanted an easier way for those who don’t have the MLS option (for example when buyers at an open house request them), so I created Full Disclosure as a side project.

You already know that fresh content and useful data are two of the keys to a successful real estate website. Luckily, a new breed of online companies has popped up to help provide you with the charts and data your visitors want, updated automatically.

Google Voice gives you one main phone number that rings all your phones, saves your voicemail online, and transcribes your voicemail to text. Basically, it makes your voicemail as easy to check and track as your email. It also has a few other cool features, such as spying on messages while they’re being left, and the ability to easily make cheap international calls.

If you’re like many Realtors, your interaction with the NAR mothership probably consists of you sending them money, and them sending you political alerts. But lately the National Association of Realtors has really stepped up to help strapped real estate agents by offering many useful NAR tools for free.