Tag: real estate

Using the iPad in Real Estate

If you own (or need an excuse to buy) an iPad, you’re likely always looking for ways to use it in real estate. I’ve had the iPad for a little while now, and I thought I’d review a few of the ways I’ve found it handy.

Virtual Tour Software: How To Make Floorplans

Floorplans are incredibly useful to add to your virtual tour, but most of the floor plan software is expensive and difficult to use.  So far, the best I have found is the Floor Planner for real estate floorplans.  They offer agents a free personal account which lets you create one floor plan for free.  If […]

Property Marketing Tips: Writing Great Descriptions

Property Marketing Tips: Writing Great Descriptions When I first started my career, I prided myself on writing dramatic property descriptions so full of hot air they could nearly float.  I thought I was doing my job – and representing the best interests of my seller.  Only after watching countless eyes roll after reading my descriptions […]

What Do Home Sellers Want?

A re-review of some of the basics of what sellers are looking for, as gleaned from past NAR Profiles of Sellers.

2 Easy Ways To Get Twice The Leads

Two simple ideas you can implement immediately to improve the conversion rate on your real estate website.

Understand Your Visitors With Heatmaps

If you’re using a statistics tracking tool like Google Analytics, then you already know that knowledge is power when it comes to understanding your website visitors. Sometimes though, it can be difficult to pull useful info out of all the data thrown out you. Enter Crazyegg.

What’s Your Real Estate “Technology Age”?

We often talk about the latest and greatest real estate technology tools, but rarely about where our social sphere, buyers, sellers, prospects are at in terms of technology. My sense is that a lot of where they’re at is based on their age.

Online Real Estate Disclosure Storage

How do you provide real estate disclosures to buyers and their agents? For some, they can be uploaded to the MLS for agents to download. But there are many people still printing out mountains of thick paper stacks. I wanted an easier way for those who don’t have the MLS option (for example when buyers at an open house request them), so I created Full Disclosure as a side project.

Two Solid Real Estate Statistics Providers for Your Website

You already know that fresh content and useful data are two of the keys to a successful real estate website. Luckily, a new breed of online companies has popped up to help provide you with the charts and data your visitors want, updated automatically.

How To Use Google Voice For Real Estate

Google Voice gives you one main phone number that rings all your phones, saves your voicemail online, and transcribes your voicemail to text. Basically, it makes your voicemail as easy to check and track as your email. It also has a few other cool features, such as spying on messages while they’re being left, and the ability to easily make cheap international calls.

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