Sean Purcell recently wrote a great Bloodhound Blog Article about making the numbers with twitter add up, and it’s high time more people started discussing the hard numbers behind real estate’s current darling. Twitter has caught on like few things before in the real estate industry, and it’s no surprise…
Sean Purcell recently wrote a great Bloodhound Blog Article about making the numbers with twitter add up, and it’s high time more people started discussing the hard numbers behind real estate’s current darling. Twitter has caught on like few things before in the real estate industry, and it’s no surprise. Real estate agents got creamed by the whole “internet” thing for the first, oh, ten years, and now we’re all eager to jump on whatever looks to be the next big trend (present company included, unfortunately).
Like most others, I started off just blindly firing shots at anything social media related, trying to see what sticks. Sean proposes a much smarter method: applying Larry Kendall’s Ninja Selling Methods to twitter. Larry Kendall’s methods are about using real numbers to back up your goals and first figuring out your conversion rate. Applied to twitter, this means tracking your time spent on twitter and your actual conversions from it, so that you can make an educated decision on it’s value to your business. Take a look at Sean’s article and also Brian Brady’s (joking called “List of People Real Estate Agents Must Follow On Twitter“), they’re both excellent.
2 Responses
Nice post.
I don’t use social networking, other than blogs. All my leads come from my web site, so I concentrate all my efforts there.
There’s a big debate at AgentGenius about twitter and I will link over here to this post so people can come check it out.
Thanks,
Rob in Atlanta
Thanks Rob, appreciate it. Right now I’m trying to focus more on increasing the conversion rate of leads, as opposed to generating more leads, and I’m in the middle of putting a new IDX search on my site to do that (my current one from Alamode is pretty awful).