Using the iPad in Real Estate

If you own (or need an excuse to buy) an iPad, you’re likely always looking for ways to use it in real estate. I’ve had the iPad for a little while now, and I thought I’d review a few of the ways I’ve found it handy.

Virtual Tour Software: How To Make Floorplans

Floorplans are incredibly useful to add to your virtual tour, but most of the floor plan software is expensive and difficult to use.  So far, the best I have found is the Floor Planner for real estate floorplans.  They offer agents a free personal account which lets you create one floor plan for free.  If […]

Property Marketing Tips: Writing Great Descriptions

Property Marketing Tips: Writing Great Descriptions When I first started my career, I prided myself on writing dramatic property descriptions so full of hot air they could nearly float.  I thought I was doing my job – and representing the best interests of my seller.  Only after watching countless eyes roll after reading my descriptions […]

What Do Home Sellers Want?

A re-review of some of the basics of what sellers are looking for, as gleaned from past NAR Profiles of Sellers.

2 Easy Ways To Get Twice The Leads

Two simple ideas you can implement immediately to improve the conversion rate on your real estate website.

3 Easy Report Ideas For Your Real Estate Blog

Creating your own real estate report is a great way to establish authority and add a little visual flair to your blog. Here are three ideas to get you started.

Understand Your Visitors With Heatmaps

If you’re using a statistics tracking tool like Google Analytics, then you already know that knowledge is power when it comes to understanding your website visitors. Sometimes though, it can be difficult to pull useful info out of all the data thrown out you. Enter Crazyegg.

No More Flyers: Use Real Estate Text Messaging Instead

Still driving around town filling your flyer boxes? So were my brother and I up until a few months ago. Then we discovered real estate text marketing for our listings instead… no more stuffing flyer boxes!

Tech Profile: Rogers Healy

Rogers Healy, 29, is the founder of Rogers Healy and Associates Residential Real Estate, a thriving brokerage with 18 associates in Dallas, Texas. He’s a member of NAR’s 30 under 30, and personally closed $15 million in sales in 2008, working with celebrities such as Tony Romo, Jessica Simpson, Roy Williams and Britney Spears.His latest venture is, a networking site for 30 under 30 alumni, and, a website for agents to communicate about “off the market” activity.

Tech Profile: Kat Barry

Kat Barry is a successful Realtor based in Pittsburgh, PA and a 2009 member of NAR’s “30 under 30″ She sold over $7 million in real estate in 2008, and has been featured as the local expert on HGTV’s “My House Is Worth What” five times.

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