What’s Your Real Estate “Technology Age”?

We often talk about the latest and greatest real estate technology tools, but rarely about where our social sphere, buyers, sellers, prospects are at in terms of technology. My sense is that a lot of where they’re at is based on their age.

Kelly Reark had an interesting post about the technology trends underlying real estate buyers and sellers.  Recently Benn Rosales of Agent Genius had a great article aboutgetting strategic with Social Media. We often talk about the latest and greatest real estate technology tools, but rarely about where our social sphere, buyers, sellers, prospects are at in terms of technology.  My sense is that a lot of where they’re at is based on their age.

Kelly points out:

“According to NAR’s Home Buyer and Seller Survey, the median age for REALTORS® is 54, while the median age for first-time home buyers is 30.  The median age for a repeat buyer was only 47.”

When it comes to real estate technology, the age of a real estate agent can certainly be an advantage or a disadvantage.  If you’re 30 and working with a 30 year old first time buyer, it’s probably going to be a lot more intuitive and natural connecting with them via facebook, text messaging, etc.  If you’re substantially younger you may be a bit too cutting edge and overwhelm your client, or if you’re older, you may be using clunky/ cheesy systems that don’t appeal.

That said, there’s absolutely no reason why any agent of any age should let their age be a hindrance to success.  If you’re younger, you may need to focus on education and building experience by assisting other agents, etc.  If you’re older, you may need to specifically set aside time to get familiar with the latest technology.

We all know the importance of building rapport with potential clients.  As technology becomes an ever larger and more important part of all of our lives, it will become more important than ever to be at the same “technology age” as your clients, regardless of your actual age.