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Understand Your Visitors With Heatmaps

If you’re using a statistics tracking tool like Google Analytics, then you already know that knowledge is power when it comes to understanding your website visitors. Sometimes though, it can be difficult to pull useful info out of all the data thrown out you. Enter Crazyegg.

If you’re using a statistics tracking tool like Google Analytics, then you already know that knowledge is power when it comes to understanding your website visitors.  Sometimes though, it can be difficult to pull useful info out of all the data thrown out you. Enter Crazyegg.

Basically, Crazyegg will show you everywhere your users are clicking on a heatmap of your site.  The more clicks, the “hotter” (more brightly colored) that part gets, so you can easily figure out where your users are clicking.

I tried this service out on one of my sites, and was amazed by how simple setup was, and how quickly you can start to learn things about your visitors.  You just copy two lines of code, paste it onto the page you want to track, and you’re done. Within a few hours, you’ll be able to see exactly where users are clicking on your site.

While tools like Google Analytics will tell you what pages users are going to, it’s not that useful with telling you what buttons/ links they are clicking to get there. (Google does offer a website overlay, but I’ve found it pretty unreliable in the past).  If you have a big call to action like most real estate websites, you can easily see if users are actually clicking it or not.

The other great thing about Crazyegg is that you’ll see where visitors are clicking, even if it’s not a link. Everyone clicking on that great clipart you have of a for sale sign/ housekey/ family in front of a yard? Then go ahead and link that picture to something!

The basic plan starts at $9 a month, and lets you track up to 10,000 visitors. Check them out at www.crazyegg.com