You already know that fresh content and useful data are two of the keys to a successful real estate website. Luckily, a new breed of online companies has popped up to help provide you with the charts and data your visitors want, updated automatically.
You already know that fresh content and useful data are two of the keys to a successful real estate website. You also know that vegetables are the key to a healthy diet. Odds are, you’re not doing enough of either.
The problem is simple: it takes a lot of time to troll through the MLS and compile statistics, especially if you want to keep them updated often. Luckily, a new breed of online companies has popped up to help provide you with the charts and data your visitors want, updated automatically.
Altos Research
real estate statistics
The most well known real estate statistics provider is Altos Research, and they’re well known for a reason. This is the company I use, and though they’re the most expensive of the bunch they offer a lot of cool features:
- Good looking charts
- Altos Explorer, which makes it easy for you to design your own chart then paste the code into your website.
- Auto-updating charts, which means once you paste the code they’ll keep updating automitically
- A nice 10 page market report covering your specified zip code.
The downside is, they’re not cheap. Pricing starts at $79 a month for their pro plan which gives you 7 zip codes, or $149 a month for their premium plan.
RE Report
While they’re currently only available in California, RE Report is another solid contender, though without the polish of Altos Research. They offer:
- A stand alone website with a signup form to generate leads
- A very useful local real estate report covering the local market
- Better pricing
They price is $45 per report (each report covers a city or area), which puts them at nearly half of what Altos charges. The tradeoff is that you can’t really customize their charts or offerings.
3 Responses
Mike:
These are interesting but they cost more than my entire web site and IDX feed put together. So tough sale here in Atlanta.
They are also getting close to my AdWords budget.
Ouch,
Rob
Good point Rob; it’s definitely worthwhile to question the value of any tool costing $40-$80 per month… I guess it depends on your market, in SF buyers are really looking for hard data.
Mike:
I know what you mean. I’m a writer at AgentGenius and right now I’m doing a series on AdWords. Trying to convince the masses that $200/mo for 150 leads a month is a good deal.
To me, that says NO BRAINER. But some folks can’t get by the sticker shock and see the forest for the trees.
Nice blog over here BTW.
Rob