Yesterday Apple released their long awaited iPad, and Iâ€™ll admit that my response time that morning was noticeably slower as I read every update. Now that itâ€™s out, the question arises: is this a nice to have or a must have for the active real estate agent?
Note: I’ve written an update on this topic here: Using The iPad In Real Estate. Yesterday Apple released their long awaited iPad, and Iâ€™ll admit that my response time that morning was noticeably slower as I read every update. Now that itâ€™s out, the question arises: is this a nice to have or a must have for the active real estate agent?
I would say it is an absolute must have, especially for those agents looking to plug the last remaining paper holes in their paperless transaction. To understand why itâ€™s a must have, let me tell a story of how I normally take clients out on real estate showings:
First, I print out paper copies of all the listings weâ€™re going to see. Then, I pack my laptop in the trunk â€œjust in caseâ€ we need access to a computer while we are out and about. Then I fold the paper listing sheets into my paper notebook, and carry that around with me to showings. I take notes in my paper notebook, or scribble them on the listing sheets. If he wants to write an offer or do anything requiring a computer, I either promise to do it as soon as I get back to the office or go drag my laptop out of the trunk.
When I get back, I either throw away the paper statements, or wedge them in to an ever expanding file of seen listings that will get thrown away eventually anyway. Â One day, people will look back and realize how ridiculous it is to ever print anythingÂ just to throw it away in a few hours or days. Hopefully, I carefully transcribe my notes into one of the various web based programs I use to keep track of things.
With an iPad, a real estate agent could:
- Save paper by easily bringing along a pdf of all listing info sheets
- Take notes that will be instantly saved and synced across all their computers
- Search listings while walking down the street or at all the places where a laptop is just too akward
- Effectively search listings and find all the useful information that cant be easily displayed on the iPhone
- Give a listing presentation using full color, animations, even music with spending a penny on printing
- Email that listing presentation right to the client, during the presentation
- Use it as an awesome signup tool at open houses, by letting prospects enter their info right into your database.
- Actually encourage prospects to signup by letting them play around a bit on your website/mls search/ keynote presentation about how you work with buyers
These are just a few ideas, and Iâ€™m personally hoping weâ€™ll see some innovative real estate apps in the pipeline!